Approach
Vital Strategies uses social marketing campaigns to accelerate the adoption of policies that promote health and healthy behaviors among millions of people at a time.
Discover the transformative impact of our policy advocacy and communication work
Strategic communication and advocacy is a proven accelerant to policy change. It is a stand-alone public health intervention, and often, an underinvested area of public health. Our Policy Advocacy and Communication team works with governments, civil society, health organizations and funders to understand the needs and challenges of the communities they serve and deliver campaigns that spur improvements in public health. We work with budgets large and small, and with partners who share our values to advance public health.
Distinctive expertise and proprietary approaches to mounting communications campaigns that advance public health
16+ years of experience
Supporting governments and implementing campaigns
2 billion
People have been exposed to our campaigns
Expansive projects
From small campaigns for governments to multi-million-dollar campaigns for large institutions
What We Offer
Campaigns That Change Social Norms
Our research-backed strategic communication campaigns have been shown to shift widely accepted behaviors or beliefs. We develop deliberate messaging that promotes understanding, challenges perceptions and ultimately influences society’s standards and people’s attitudes.
Strengthening Government Health Promotion Programs
We collaborate with governments, local leaders and organizations to develop programs that promote greater health in the communities they serve. Our teams facilitate south-south knowledge and skills exchange and help build peer networks through programs such as Partnership for Healthy Cities.
Build Public Demand for New Policies
Communication campaigns can generate demand for new government policies by effectively conveying their benefits, addressing public concerns, and highlighting their real-world impact. Through strategic messaging, engaging storytelling and targeted outreach, we help transform public opinion and influence policy adoption.
Social and Behavioral Research
A leader in social and behavioral research for more than 15 years, Vital Strategies gains deep knowledge of local context by consulting with governments, academia, civil society and citizens. Our global research team, with expertise in a wide range of methodologies, has overseen research and evaluation studies conducted by local agencies in more than 30 countries.
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